The chaos of advertising, simplify and define the way it's done
We do things similar to what every other Full-service Ad Agency does, but what we really don’t do is that
We don’t only plan commercials; we create strategic solutions;
We’re not great dancers, but we get you brand moves like jagger;
We don’t do team lunches or team outings, we sniff the mountains and beaches and leave a trail on our motorbikes.
In this process we dive deep into your problem statement and other relevant details and arrive at the exact problem. With the problem in hand, we dig more and understand other factor(s) influencing the problem(s). Empathise is a systematic process of also understanding the audience to arrive at a solution in a language that they will understand and accept.
We have a clear understanding of the problem, but not all problems and solutions are the same (exactly like fingerprints). That being said, before we work on the solution, we identify the resources we have. Every solution and execution comes at a different limitations and budget. We clearly chalk out all other viable options then work on which could suit the brand coms very well.
Once we have all the required data, we then move one step closer towards forgetting the problem. The solution is derived in this stage with certain considerations like the target group and their attributes, Brand Tone and other external factors. Just like any other labs, our think lab discusses solutions to derive at the one that will blend into a perfect marketing mix
Analyzing so much data, refining problem statements, diving deep into the niche and every possible monkey roll will not give a perfect solution if it is tested on a predefined set of audience or live audience. We now will have a final and foolproof result to create a NO BRAINER OFFER to eliminate the problem.